The Surprising Birthplace of the Iconic Bubblegum Flavor
Bubblegum flavor doesn't mimic any natural flavors but was created to have a unique, lasting taste.
A distinct and unmistakable flavor comes to mind when we think of bubblegum. Unlike other candy flavors such as strawberry or grape, the bubblegum flavor was artificially created and does not mimic any natural food. In the early 20th century, chewing gum was available in various flavors—fruits, mints, and anything else that could mask the base taste of chicle sap, the natural latex from which it was made. However, there was no flavor known explicitly as "bubblegum."
The iconic bubblegum flavor was invented by Walter Diemer in 1928 while he was working as an accountant at the Fleer Chewing Gum Company. At that time, Diemer had no background in chemistry or confectionery science, and his employer was unaware that he had been experimenting with their gum recipes in his spare time. His accidental discovery resulted in a new gum that was distinct not only for its ability to be blown into bubbles but also for its unique bright pink color, which was the only dye available to him at the time. This new product, named Dubble Bubble, quickly became a hit.
The success of Dubble Bubble paved the way for the proliferation of bubblegum-flavored products. Unlike most artificial flavors, which are recreations of natural fragrances based on esters—volatile aromatic compounds that can be synthesized chemically—the bubblegum flavor is a unique blend of several esters that mimic no particular natural aroma. Although the exact recipe is proprietary, significant components are known to include isoamyl acetate (which has a banana flavor), ethyl propionate (which has a fruity aroma), and methyl salicylate (which has a wintergreen taste). Some experts also believe that vanilla and cinnamon contribute notes to the distinctive bubblegum profile.
Even though it is difficult to define what "bubblegum flavor" is precisely, one thing is sure: once you taste it, you’ll immediately recognize it. The flavor has become an indelible part of candy culture, standing out with its unique blend that continues to delight people of all ages.